Privacy Policy Effective Date: April 12, 2007 This privacy policy is applicable to Chasingcoolbook.com. The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. Please read the following to learn more about our data collection policies and practices. The following are the types of information we may collect: Information You Provide Us Personal information such as your name, email address, telephone number, physical address, birth date, gender or zip code or other information may be collected via the Site. Site Usage Information We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address. Email Communications When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from Chasingcoolbook.com. Additionally, we keep a record of what emails you have opted to and not to receive. We may collect information from you in several different areas on the Site, including but not limited to those described below: Newsletters and Site Emails We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails. Contests or Promotions We may operate contests and promotions through the Site that may require registration. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the Site, such as on a winners page, in the event you win a contest or promotions. We will not post your information without your permission.