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"Its possible to be both mainstream and edgy. You can be Goliath but you always have to think and behave like the David. Scott Bedbury
"There is no second to market, theres only first. Ian Schrager
Estee Lauder Group President John Demsey put it best, "I love looking at trend reports, he told us, "because then I know exactly what I shouldnt be doing.
"Great legends are usually people who die young because they didnt live long enough to spoil their image. Ed Limato
Because before the street can comfortably coexist inside, there has to be a sufficient internal culture to absorb it.
"Looking in another persons backyard is usually a replacement to thinking for yourselfand unless you can execute better than your neighbor its a surefire way to be second best. Martin Puris
The bottom line is that you need to be willing to take substantial riskand face the possibility of real failurein order to open yourself up for real successes.
How is a DJs crowd like a focus group? The same way anyones life should be like a focus group.
"If you were the head of Nike Basketball, you damn well better know whats going on in the minds of young basketball playersthe music they listen to, their vernacular, how they define success, what they fear, what they dream. Bebdury
You can hang the prestige of your brand on taste, but there will always be yet another taste test, with a brand-new champ.
Its extremely difficult to take a person on a journey into a real subculture unless you have in some way taken that journey yourself.
Aesthetic isnt just surface, its the total essence, from A to Z.
Yes, of course, its important to listen to the streets because the streets are constantly changing, but the only way to keep the streets listening back is to lead.